Squandering space.

I believe that every aspect of a brand’s appearance to its audience is an opportunity for it to display its products, its beliefs, its contribution to the world. None more so than its office space and its HQ.

So consider this ‘mural’ on the side of the HQ of G.E in Dubai.

I believe it’s a waste of space. Here’s why:

The creative itself is…well…un-Creative! What exactly does ‘the new face of the region mean’? And what an over used line. And, Just because the word ‘face’ appears in the headline doesn’t mean you need to put some random faces up there.

How many thousands of cars drive past that site each day, how many stand at the traffic lights waiting for the signal to turn, wanting something (anything) to read to make the minutes pass quickly? (As a side note, did you know people read their cereal box back-to-front, on average about 12 times before it’s thrown away!). Surely it could have been put to better use.

Here are some suggestions:

Tell me what G.E is actually doing in various parts of the world.

Tell me what new products you’ve launched.

Wind power, desalination, better health care are all great stories to tell – but what is it about them people want to hear? Make it interesting.

Tell me how you improve lives.

So, if you’d like to see how we could make your communication with the world more mesmerizing, tweet, message, email or call us.

Have a good day.


Let’s Live…

Brands live in an era where the conversation is constantly evolving.

And the consumer is controlling the megaphone.

Consider this carefully then.

Should your brand still be speaking in cavemanic?

Or pursuing a near extinction thought process?

We don’t think so.

That’s why we believe in not being another dinosaur.

We are led by talent.

Motivated by honesty.

Fascinated by new technology.

Obsessed with the conversation.

And don’t believe in waiting for the future but rather in creating it.


We live so that brands can.

Let’s live. 


The new breed of retail.

Must read this article.

It is an example of the seismic shift we will continue to see across all industries and retail is no exception (see also Walmart and Apple retail).

Welcome to the new way of working. Transparancy and efficiency.

I love his customer understanding and respect “The customer knows the right price,” Mr. Johnson said. “We can raise the price all we want. She’s only going to pay the right price. She’s an expert.”

Change is a-coming. Oh yeah!


I’m a PIRATE….

Image

“Dear copyright industry, I’m a pirate. I’m the typical user you are fighting. I’m downloading everything and not giving you one single penny. I don’t even attend concert. You hate me and it’s reciprocal…”

We’re all Pirates…and it’s not gonna change.

And this is a ‘Pirated’ bit. check the full story here.


Bluebird

Nice animation of Charles Bukowski’s poem “The Bluebird”.

There’s a blue bird inside us all.
_________

Charles Bukowski’s poem “The Bluebird,”

there’s a bluebird in my heart that 
wants to get out 
but I’m too tough for him, 
I say, stay in there, I’m not going 
to let anybody see
 you.
there’s a bluebird in my heart that 
wants to get out 
but I pour whiskey on him and inhale 
cigarette smoke 
and the whores and the bartenders
 and the grocery clerks 
never know that 
he’s 
in there.

there’s a bluebird in my heart that 
wants to get out 
but I’m too tough for him, 
I say,
 stay down, do you want to mess 
me up?
 you want to screw up the 
works?
 you want to blow my book sales in 
Europe? 
there’s a bluebird in my heart that 
wants to get out 
but I’m too clever, I only let him out
 at night sometimes 
when everybody’s asleep. 
I say, I know that you’re there,
 so don’t be 
sad.
 then I put him back, 
but he’s singing a little
 in there, I haven’t quite let him
 die 
and we sleep together like 
that 
with our
secret pact 
and it’s nice enough to
 make a man
 weep, but I don’t 
weep, do
 you?


Oh, the Places You’ll Go…

Based on Dr. Seuss’s final book before his death, this is a story about life’s ups and downs, told by the people of Burning Man 2011.

Beautiful words…beautiful people! Click to enjoy.



The GOOSE, The BAT and the UGLY

“They hate you.

All Agencies hate you!

What have you done?

They hear ‘Livingroom’  and they fume in anger!”

mentioned a well-connected friend, few days back.

 

“That’s what I call a compliment…a great one.

A tribute to a one-year-old company, obsessed with changing the rules of the advertising game”

I said.

 

I wouldn’t have hoped for better.

 

 

 

 

So Dinosaurs hate us….why wouldn’t they:

We’re not another clone. We will never be one.

Their best talents are flirting with us.

Their clients are seeking us.

We know them inside out whilst they don’t have a clue about our core values and the way we operate.

We’re playing it fair and winning pitches right left and center with a success rate they dream of.

And, we’re doing that humbly without shouting it off the roofs.

We’re the orange sheep standing out of the herd.

We’re the UGLY

And proud to be.

 

 

 

 

…And if you’re wondering about the GOOSE and the BAT,

it’s our latest great win in an 9-way pitch involving the ‘biggest’ and ‘mightiest’,

and this, I am sure, will fuel their “hate”.

So keep hating…

It’s our greatest pleasure.

Cheers.