Constant communication doesn’t necessarily mean open communication.

Saying the right things, in the right context, in the right tone.

We can all learn from this university President’s advice, “People don’t want more messages; they want more interactions. There’s no perfect memo where you can press send and get connected, or Facebook group you can join to be committed.”

Click here to read his story.

The Sunday Times’ Social List

‘Social media users will no longer have to guess blindly who among them is the Number One social networker. UK-based newspaper the Sunday Times has unveiled “The Social List”, which determines a social networker’s “worth” through an algorithm designed to calculate social media across four major sites: Twitter, Facebok, LinkedIn, and Foursquare.’

As described on the site:

‘The Sunday Times Social List determines your wealth, not by how much money you make but by how rich you are socially. It does this by taking a look at your social networking activity and how much interest it generates amongst your friends and colleagues. It then uses this information to work out your worth and your place on the list.

[…] Once a day the system counts up your social networking activity (as well as your friends and colleagues’ responses to it) and assigns points to each interaction. The more you do and the more interactions you have, the more socially wealthy you’ll become.’

Join the Social List here

Social flights

A hint at the future of air travel or another Groupon/LivingSocial/GoNabit concept – with a twist? A hype?

Basically, Social Flights taps into your (most popular) social networks (Twitter, LinkedIn and Facebook) and allows you to organize flights on private jets with a group of your friends. The trip can cost as little as $400 a person, depending on the luxuriousness of the plane, the number of passengers and the destination. People can also hop on a flight with strangers that has unfilled seats; these jaunts can cost as little as $150 each way.

Why use Social flights?

How does it work?

Learn more about Social flights and sign up here

Move over Google, here comes Qooqle.

“Web 4.0 is about making connections, about serendipity and about the network taking initiative”. Read more here. And watch Qooqle in action here.



The future belongs to the nerds! nobody else wants it….

Check out this truly inspiring speech by Robert Scoble  (@scobleizer) about setting it right for 2030!

The last slide is so true!


Dig deeper and you’ll probably end up firing everyone

So you’re sitting in this sales conference.

After few hours of listening to a monotonic presentation about how much perfume bottles have been sold across the region (with details, per store, indexed to the year before etc…), the unexpected happens:

You have the urge to release the biggest yawn of your life….

You panic! You get confused.

The feeling grows, intensifies.

It is creeping on you and reaching your jaws but you’re fighting it. You try to distract yourself by following closely the endless sea of boring numbers projected on this huge screen.

You fight back. Every second lasts a minute and you feel you’re losing the battle.

Your boss is there. All Proud with the numbers. Looking at you, closely monitoring the interest level!

People around you – all there to impress the boss, who happens to be the distributor of the perfume brands – are taking notes!

And…all of a sudden, you give up and surrender. You open your jaws and release one of the best yawns you have ever had in your life.

It lasts a full minute, and the sound of it wakes the colleague next to you (who learned the technique of sleeping with his eyes open).

You are happy, content and unfortunately back to the numbers…psychologically preparing yourself for your next Yawn.

Next day….You get fired (with the guy next to you who was sleeping, eyes wide open)

Sounds exagerated?

Well no, if you translate the famous ‘yawn’ to a banal, meaningless ‘I am bored in this stupid conference’ Tweet, that’s exactly what will happen if you are working in some of those insecure companies.

Those companies that follow their employees closely on Twitter to monitor every move, every thought, every comment to check whether they are loyal or not.

It would definitely be much more constructive to make better use of social media…focus on opening interesting conversations with your people (consumers & employees). Use it productively to engage…and maybe….maybe…. you’ll end up boring your people a little bit less.

Alternatively, you can keep spying and monitoring their statuses and tweets and If you really dig closely and deeply, I am sure you will end up firing everyone!

Tweet topic explorer: what do people actually tweet about?

The Tweet topic explorer is a bubble chart illustrating the most popular themes discussed by a specific user-chosen Twitter account.

In a nutshell:

‘This tool retrieves recent tweets from the given ID and displays the most common words in those tweets (using word cluster diagrams). The area of the circles is proportional to word frequency. Words that are most often used together are grouped and given the same color. It also shows the other twitter users that are mentioned most frequently in their tweets.’

– Check out the Tweet topic explorer here

– More information about the project and its author available here