We like…we don’t like.




Being the ‘not another dinosaur’ agency, its in our DNA to be playful and do things differently.

But our principles are set & sacred.

One thing’s for sure, we respect other agencies.

That’s where we all graduated from.

We owe them for where we are today.

Without them we wouldn’t be here under the same Livingroom roof.

We speak our minds without reservations but within the boundaries of ETHICS.

We allow ourselves to criticize…constructively.

What’s out there in terms of communication is pushing us to do so.

We see Art and Bullshit every day.

We see Big ideas and ‘Reclame’ everywhere.

We want to talk about them.

We will praise what we believe is worthy

We will trash what we believe is mediocre and doesn’t deserve to see the light of day.

We’re not pretentious and we know that this will definitely not improve the communication landscape,

But at least we will release some of our frustrations and hope to get you on board to release some of yours as well.

Smooch or Noose is our next activity.



We will select every once in a while a campaign that caught our attention. We will Smooch it…or Noose it.

So watch this space.

And before starting with others, we will start with ourselves.

Here is Some of our work… let us know which ones deserve your Smooch and which are doomed to your Noose.

We’d love to hear your thoughts.

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