Squandering space.

I believe that every aspect of a brand’s appearance to its audience is an opportunity for it to display its products, its beliefs, its contribution to the world. None more so than its office space and its HQ.

So consider this ‘mural’ on the side of the HQ of G.E in Dubai.

I believe it’s a waste of space. Here’s why:

The creative itself is…well…un-Creative! What exactly does ‘the new face of the region mean’? And what an over used line. And, Just because the word ‘face’ appears in the headline doesn’t mean you need to put some random faces up there.

How many thousands of cars drive past that site each day, how many stand at the traffic lights waiting for the signal to turn, wanting something (anything) to read to make the minutes pass quickly? (As a side note, did you know people read their cereal box back-to-front, on average about 12 times before it’s thrown away!). Surely it could have been put to better use.

Here are some suggestions:

Tell me what G.E is actually doing in various parts of the world.

Tell me what new products you’ve launched.

Wind power, desalination, better health care are all great stories to tell – but what is it about them people want to hear? Make it interesting.

Tell me how you improve lives.

So, if you’d like to see how we could make your communication with the world more mesmerizing, tweet, message, email or call us.

Have a good day.



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