A nice little campaign from Fiat in collaboration with GOOD. Here’s why I like it:
1. It’s simple
2. It’s laying out the values of Fiat as a progressive company for progressive people
3. It’s interesting and entertaining and engaging
4. It kept me on the site for longer than 1 minute.
Check it out.
What a cool website. It’s for an experimental art gallery, which is itself a very cool thing to be :-)
“They hate you.
All Agencies hate you!
What have you done?
They hear ‘Livingroom’ and they fume in anger!”
… mentioned a well-connected friend, few days back.
“That’s what I call a compliment…a great one.
A tribute to a one-year-old company, obsessed with changing the rules of the advertising game”
I wouldn’t have hoped for better.
So Dinosaurs hate us….why wouldn’t they:
We’re not another clone. We will never be one.
Their best talents are flirting with us.
Their clients are seeking us.
We know them inside out whilst they don’t have a clue about our core values and the way we operate.
We’re playing it fair and winning pitches right left and center with a success rate they dream of.
And, we’re doing that humbly without shouting it off the roofs.
We’re the orange sheep standing out of the herd.
We’re the UGLY…
And proud to be.
…And if you’re wondering about the GOOSE and the BAT,
it’s our latest great win in an 9-way pitch involving the ‘biggest’ and ‘mightiest’,
and this, I am sure, will fuel their “hate”.
So keep hating…
It’s our greatest pleasure.