A Year Ago….

A year ago…that’s when it all started.

Everything else ended on that day.

A bunch of dreamers, set to change the way the industry works.

A bunch of risk-takers, set to overcome status-quos and recessions.

A passionate few, set to challenge Bureaucracy, Systems, Egos and Dinosaurs.

We knew it was going to be very hard.

Surprisingly, it wasn’t.

It was a joy ride. And it’s still going on.

We started with No clients; We’re currently sharing great moments with 30 partners…. and still counting.

We started the operations with 12 risk takers; We’re now surrounded by 32 unique talents…and more are seeking us every day.

We started working from our living rooms; we’re now spread in 2 beautiful offices, Dubai & KSA.

We started unknown; We’re now apparently hated by all agencies… & we love it.

We didn’t do any PR; We still don’t.

How did we do that?

My take on it would be those few principles we believed in:

• Set the right goal. And make sure it’s not about money.
• Seduce the best talents, irrespective of costs.
• Behave humbly & stay down to earth.
• Dream big & take risks.
• Multitask. Do things you’ve never done before…once a month.
• Unlearn clichés & challenge set rules.
• Don’t attempt to change people. Good ones will adapt.
• Take tough decisions. Fix and move forward quickly.
• Follow your gut feeling. You’ll be right 90% of the time. Don’t worry about the 10%, it’s the needed mistakes you’ll learn from.
• Get the chicken before the egg.
• Don’t lose sleep over matters. It’s energy wasted.
• Don’t be too materialistic. Money is a result of things well done.
• Be grateful.
• Don’t take yourself too seriously.
• Set the right goal. And make sure it’s not about the money.

It’s been a great year. Everyone’s contributed. Everyone should be proud.

And to think, we’re just getting started!

Cheers to Livingroom and Happy 1^st Anniversary…