Who can you trust?Posted: September 22, 2011
You’d be amazed at all the wild and wonderful thoughts and connections one makes whilst on maternity leave, especially in the quiet hours of the night when most people are sleeping! But those thoughts fade away with the sunrise and ideas turn quickly to the daily grind instead.
But now I have a moment.
This morning i read an interesting article about milk production (Not your grandma’s milk). I know not many people are as interested as I am in the fraud, corruption and lack of integrity of the food industry but, what the article showed was that the milk we are drinking is not what we think it is.
Now, if we cant trust the companies who bring us milk – a wholesome, supposedly pure and healthy drink – then I think we need to reconsider and question just what is happening to our society and our relationships. Who can we trust?
Trust is a powerful human emotion, which has been eroded over the recent past and especially in light of the financial crisis, corporate scandals (Murdoch, BP), government corruption etc.
Increasingly it seems less and less people, brands, corporations, are worthy of our trust. And if they are not worthy of our trust, then are they worthy of our loyalty and expenditure?
On the other hand, brands who we can trust are brands we can love, respect and reward.
So if I was a brand or marketing manager, I’d be very keen on gaining people’s trust through my superior product performance, quality parts or ingredients, intuitive customer service, honest CSR activities and other faces of my brand.
If only things were that simple ;-)