From functional, to aspirational, to meaningful economy.
Posted: June 6, 2011 Filed under: Brands, Journey 4 Comments
How do we help people consume to achieve eudaimonia?
Carrying on from a previous post (Marketing Era’s), we are now in the era of the ‘meaningful’ economy. Our role in a meaningful economy is to help people achieve their quest for eudaimonia. In classical Greek, eudaimonia was used as a term for ‘the highest human good’, and so it became the aim of practical philosophy (including ethics and political philosophy), to consider what ‘the highest human good’ really is and how it can be achieved.
Today, it is not only philosophy which should be concerned with this subject. Governments, corporations and organisations who have a more prominent and important role in our life should be concerned with helping people achieve meaningful consumption opportunities.
Watch this interesting video about the new economy.
Enjoy.
Brenda.
Everyone is talking about the search for meaning. Here’s another good link to read.
[…] I’ve written about the progress of Marketing and Communications over time (Marketing Era’s; From-functional-to-aspirational-to-meaningful-economy). One might argue that such definition of trends and cycles is outdated even irrelevant, since the […]
[…] Kassir, B. (2011, June 06). [Web log message]. Retrieved from http://notanotherdinosaur.com/2011/06/06/from-functional-to-aspirational-to-meaningful-economy/ […]
[…] and development of Marketing and Communications over time (“Marketing Era’s“, “From-functional-to-aspirational-to-meaningful-economy“). One might argue that such a discussion of trends and cycles is outdated even irrelevant, […]