Dig deeper and you’ll probably end up firing everyonePosted: May 12, 2011 | |
So you’re sitting in this sales conference.
After few hours of listening to a monotonic presentation about how much perfume bottles have been sold across the region (with details, per store, indexed to the year before etc…), the unexpected happens:
You have the urge to release the biggest yawn of your life….
You panic! You get confused.
The feeling grows, intensifies.
It is creeping on you and reaching your jaws but you’re fighting it. You try to distract yourself by following closely the endless sea of boring numbers projected on this huge screen.
You fight back. Every second lasts a minute and you feel you’re losing the battle.
Your boss is there. All Proud with the numbers. Looking at you, closely monitoring the interest level!
People around you – all there to impress the boss, who happens to be the distributor of the perfume brands – are taking notes!
And…all of a sudden, you give up and surrender. You open your jaws and release one of the best yawns you have ever had in your life.
It lasts a full minute, and the sound of it wakes the colleague next to you (who learned the technique of sleeping with his eyes open).
You are happy, content and unfortunately back to the numbers…psychologically preparing yourself for your next Yawn.
Next day….You get fired (with the guy next to you who was sleeping, eyes wide open)
Well no, if you translate the famous ‘yawn’ to a banal, meaningless ‘I am bored in this stupid conference’ Tweet, that’s exactly what will happen if you are working in some of those insecure companies.
Those companies that follow their employees closely on Twitter to monitor every move, every thought, every comment to check whether they are loyal or not.
It would definitely be much more constructive to make better use of social media…focus on opening interesting conversations with your people (consumers & employees). Use it productively to engage…and maybe….maybe…. you’ll end up boring your people a little bit less.
Alternatively, you can keep spying and monitoring their statuses and tweets and If you really dig closely and deeply, I am sure you will end up firing everyone!